Advanstar Communications, NewBay Media, Owen Media, Penton Media, Questex Media, and United Business Media Partner with BBN Networks
BBN Broadens its B2B Audience to 35 million Business Decision Makers as Six Additional Leading Business-to-Business Media Companies Partner
NEW YORK – February 3, 2009 – BBN Networks, the media industry’s premier business-to-business advertising network, has announced six more leading business media publishing partners as a part of their business-to-business community. Advanstar Communications, NewBay Media, Owen Media, Penton Media, Questex Media, and United Business Media have joined the ranks in this elite B2B network.
Launched in April 2008, when Cygnus, The McGraw-Hill Companies, Nielsen Business Media and Reed Business Information teamed up in partnership with 24/7 Real Media, Inc., BBN provides online advertisers the first, and only, large scale B2B marketing platform. In September 2008, BBN announced the addition of four more partners: Ascend Media, Hanley Wood, Incisive Media, and Vance Publishing. With the addition of these six publishers in February 2009, BBN now represents more than 500 websites that reach business decision makers at that most critical time – when they are making business decisions.
"This announcement underscores BBN Networks success in building an efficient and effective channel for advertisers to reach a high quality B2B audience,” stated Derek Reisfield, Chairman, BBN Networks. “We are pleased that we have been able to bring together 14 of the largest B2B publishers to form a new advertising channel for top business marketers. BBN looks forward to the addition of other publishing partners as we continue to grow the network.”
The advertising community has embraced the BBN because of the benefit of reaching a qualified b2b audience and leveraging the scale of the aggregation of those loyal communities. Thus, BBN provide publishers access to ad dollars they would not traditionally be able to tap. “BBN has allowed us to reach non-endemic advertisers in a turnkey solution” Kate Spellman, SVP Marketing Strategy and Business Development, Everything Channel (A division of United Business Media). Spellman further emphasizes that “BBN delivers a B2B advertising network that delivers results and directly impacts the bottom line.”
As BBN continues to partner with the industry’s leading publishers, the doors are opened now, more than ever, for advertisers to reach new and expansive audiences in the environments in which they work. “NewBay Media reaches millions of professionals in print, online and in person,” Steve Palm, CEO, NewBay Media explains. “By partnering with BBN, more marketers are able to effectively and efficiently leverage our 50+ Web sites to reach our large, high value audience that spans five vertical markets and touches small to large business decision makers.”
BBN now reaches a total audience of 35 million B2B buyers and decision makers. The network brings together an influential and extensive collection of business-to-business sites in key market segments. With these publisher’s, BBN expands its reach further into key business media markets such as retail, healthcare, and technology while expanding into the education vertical market. This addition brings with it the Web sites of esteemed publications including TechInsights, MacRAE's BLUE BOOK, School CIO, Medical Economics, Luxury Travel Advisor, and Business Finance.
“With the addition of these marquee B2B publishers, BBN provides advertisers with an even larger, unparalleled reach throughout the highly sought after B2B audience," said Ari Bluman, President of North American Sales & Operations, 24/7 Real Media. “The BBN digital media offering gives advertisers an unprecedented ability to selectively target the widest range of B2B customers via a single point of contact.”
BBN offers advertisers targeted reach to qualified business media audience through standard display ads, video, e-newsletters, e-blasts, webinars, and widgets. BBN utilizes 24/7 Real Media’s award-winning ad serving and campaign management platform, Open AdStream®, for the targeting and delivering of ads to the member web sites.
About BBN Networks
Conceived by the leading business-to-business publishers, the BBN was developed to offer unprecedented reach and more efficient media buys for online advertisers trying to reach important B2B markets. The BBN provides scale within vertical industries; executive functional roles; and hard to reach demographics such as small business owners. Unlike consumer business websites, the properties in the BBN reach business decision makers within the context of their work. BBN Networks is a privately held company based in Washington, DC.
For more information, please visit http://www.bbnnetworks.com
Creating an ease of use for reaching business decision makers
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
Press Contact:
Mike Manning
Cohn & Wolfe
415-365-8526
mike_manning@cohnwolfe.com
