Description

• Using N-XEC to pre-load the individual elements, the Tangozebra Transition ads allow this content to be kept in the cache and played according to events within the site. Additionally, the content from an audio-visual banner ad can be reused within the same site but under the directive of a new sequence file, allowing more than one ad to be realised from the same content.
  
  
• Transition ads are as they sound, i.e., they are designed to run in between pages or sites. This simple but highly effective approach makes optimum use of the period that the browser is out of action whilst locating a new page or URL. As the content is played straight from the cache, the impact is instant. This is ideal for creating sponsored areas of a web site or reinforcing the clients brand as the end-user leaves the environment.
  
  
• Transition Ads are three second non-clickable adverts that play between web pages within the standard browser window - no pop-ups! They use image and audio resources from the end user's cache that are intelligently cached after the host site(s) content. A "sniffer" is used to serve the appropriate Transition Ad content to individual end users.
  
  
• The content of a Transition Advert can currently be:
  
  
  • N-XECTM (java) audio-visual content made up of individual sound and image files. nb: java uses .au sound files equating to approximately 7k per sec. Tangozebra will convert any audio supplied into this format.
    
    
  • A rendered flash movie (.swf) - subject to host site acceptance.
    
    
  • Animated or static gif / jpeg - served by default if user cannot see flash/java.
    
    

• For more info on TangoZebra, visit their website at www.tangozebra.com