Comprehensive targeting
Who would you like to reach and how and when would you like to reach them? We can get as granular as you’d like us to. Would you like to reach single women who own cars and are sports-enthusiasts in Chicago or maybe Japanese teens that live in the city and buy DVDs? Whoever you want to reach, we have targeting down to a science.
- Behavioral. We can serve ads based on your customer’s browsing behavior.
- Demographic. We can target campaigns based on a number of demographic criteria such as race, age, income, sex, employment, education, and home ownership.
- Technographic. We can target based on browser, browser version, bandwith or operating system.
- Retargeting. We can flag visitors to a site based on what they did on their last visit, and then “retarget them” when they return.
- Geo-dem. We can overlay geographic data such as country, state or zip code with demographic information.
- Daypart. You can tell us what hour of the day or day of the week that you’d like an ad to be viewed.
- Content. You can choose specific sites, sections or positions on a page for ad placement.
- Keyword/search. We can serve ads based on specific words that are entered into a search engine by your customer.
- Custom. We can develop a comprehensive targeting strategy that is customized for whatever your marketing goal may be.
