Precision targeting
Who would you like to reach and how and when would you like to reach them? We can get as precise as you want. Would you like to reach single women who own cars and are sports-enthusiasts in Chicago, or maybe Japanese teens that live in the city and buy DVDs? Whoever you want to reach, we have targeting down to a science.
- Behavioral. Serve ads based on your customers’ browsing behavior.
- Demographic. Target campaigns based on a number of demographic criteria such as race, age, income, sex, employment, education, and home ownership.
- Technographic. Target based on web browser, browser version, bandwidth or operating system.
- Retargeting. Flag visitors to a site based on what they did on their last visit, and then “retarget them” when they return.
- Geo-dem. Overlay geographic data such as country, state or zip code with demographic information.
- Daypart. Tell us what hour of the day or day of the week that you’d like an ad to be viewed.
- Content. Choose specific sites, sections or positions on a page for ad placement.
- Keyword/search. Serve ads based on specific keywords that are entered into a search engine.
- Custom. Develop a specific targeting strategy that is customized for whatever your marketing goal may be.
