Contest Overview
LFMP 2.0 ‘Video Meets Baby Boomers’ Contest
Win over $20,000 in cash and prizes
The LFMP ‘Video Meets Baby Boomers’ Contest is all about understanding people age 50+ and their interaction with digital media and technology. And who better to help us understand this evolution into technology than you - the aspiring film maker looking to get discovered? Or you’re a student involved in marketing, sociology, or media studies?
The truth is that regardless of whom you might be, we just can’t do this without you…
We believe in your ability to show something insightful and compelling, to provide true qualitative learning from an unbiased perspective. Simply shoot, edit and upload, and you will have the opportunity to present your video at an upcoming WPP Digital Media Summit packed with advertising innovators, media executives and decision makers from some of the most influential global brands. Think of the doors this could open or how nice this will look on your resume!
(Oh, we also thought some cash for tuition, film equipment, or whatever might help too.)
Prizing*
Grand Prize…$10,000 USD including: the screening of your film at the WPP Digital Media Summit, a content feature within the LFMP documentary and Paid Travel & Accommodations to NYC (See rules for winners below 18 yrs of age at time of entry)
1st Runner-up…$5,000 USD and a content feature in the LFMP documentary
2nd Runner-up…$5,000 USD and a content feature in the LFMP documentary
But if you’re not a cash prize winner, don’t worry! You still have a chance to have some of your footage used in the final documentary that will be premiered at the 2010 WPP Digital Media Summit. And we have some additional prizes to award you that are so secret and special- Well, truth is that our lawyers haven’t even told us what they are yet? So stay tuned…
Judging Criteria*
(#1) Originality and Creativity - 30%
(#2) Adherence to Creative Assignment - 40%
(#3) Overall Appeal - 30%
For reference, Lean Forward Media Project 1.0 ‘What’s Clicking with Kids’ focused on youth and their interactions with digital media and technology. Through first person interviews with kids, we were able to glean various insights about them beyond the standard statistics. From the diversity of kids and their age group’s micro segments, to their preference to communicate passively over digital means, as well as their dependence on mobile devices and attitudes towards digital advertising, we really gained some valuable insight and this year are banking on you to make this even better…
For additional tips and helpful hints, instructions on how to upload your video, or to contact LFMP please click on the appropriate tabs. The deadline for entries is around the corner, so start shooting today!
