• The first quarter spending level of $4.9 billion in 2007 outpaces the total online ad spending from 1999, at $4.6 billion.  As recently as 1997, total Web advertising spending was less than $1 billion for the full year .[1]
• T he Internet gained 3.5 million sites in October 2006 to reach a total of over  100 million sites for the first time.   In  August 1995, there were 18,957 sites online.   The one-million plateau was reached in  April  1997.[2]
• According to Worldwide Online Access: 2004-2010, the world reached a milestone late in 2005 as Internet access became available to one billion people worldwide, with approximately 845 million using it regularly.[3]
• Online consumer spending on Cyber Monday (November 27) of 2006 reached $608 million, making it the highest single day in retail e-commerce history and the first day ever to break the $600 million threshold.[4]
  
  

Tip: Integrate Your Mobile Search Campaign With Your SEM And SEO

Millions of consumers are currently using mobile devices to find and access information, and the numbers are only increasing. This is creating a growing opportunity for audience reach and revenue generation by mobile search advertisers. When you manage your mobile search campaigns in the same interface as Web-based paid search, search engine optimization (SEO), and feed management, you can best optimize strategy and results.

24/7 Real Media’s Search Marketing Services, powered by the market leading Decide DNA technology platform, can help you succeed in mobile search. You can operate with greater campaign visualization, usability, scalability and control of the entire search marketing process. Make the most of your mobile search by integrating it with the rest of your search marketing efforts.

Read our latest press release on our Mobile Search Marketing Services.
Learn more about our Search Marketing Services.

Tip: Serve Ads Into Mobile Devices And Streamline Operations

Mobile ad spending is growing exponentially as more mobile marketers and content providers invest and incorporate it into their marketing mix.  Consumers are using mobile devices to access information and are becoming more accustomed to and responsive to mobile advertising. Marketers can take advantage of this mobile channel by easily incorporating mobile ads into their broader digital marketing campaigns.

24/7 Real Media’s Open AdStream Mobile Edition is the ad management platform that allows marketers and mobile content providers to seamlessly integrate mobile ads into their web-based and other digital marketing campaigns. The new solution provides enhanced ad delivery and reporting tools designed to target users and streamline ad operations across online and mobile channels. Reach and understand your audience better by serving ads across multiple channels and mobile devices.

Read our latest press release on Open AdStream Mobile Edition.
To learn more about our Ad Management solutions.

Robert Hess
Vice President of Sales
An avid water skier and golfer, Robert is also an ad management guru who can help you manage your revenue and reach your audience.

Contact him here: robert.hess@247realmedia.com