Standard Ad Units >
Expandable Ad Units >
Pop-up/Pop-Under Units >
Rich Media and Pre-Roll Video >
Transition Ad units >
Other Formats >
< Ad Units examples |
|
Internet Advertising Units
|
The tables below, adapted from IAB standards, relate to online advertising including traditional banner and skyscraper adverts. They also incorporate rich media products, such as video within banners and expandable banners.
Universal Sizes are in red.
| Standard Ad Units |
| Creative FORMAT |
Full Banner |
MegaLeaderboard / WideLeaderboard |
Skyscraper / Skyscroll |
Wide Skyscraper |
Small MPU - Small Square |
Rectangle |
| Format (WxH) (pixels) |
468X60 |
728X90 |
120X600 |
160X600 |
250X250 |
336x280; 300X250; 180x150; 240x400 |
| Maximum Weight |
30 KB |
30 KB |
30 KB |
30 KB |
30 KB |
30 KB |
| Type |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
| CLICKTAG for Flash |
on (release)
{ getURL (_root.clickTAG,"_blank"); }
Export the creative with ACTION SCRIPT 2
and Version Minimum FLASH 8. |
| Notes |
Less and less used. Decreasing, it represents only 10% of the overall usage in 2007. |
The size of a wide banner allows for a greater creativity and provides a far more important impact than the traditional 468x60 banner. Another advantage: the possibility of integrating 468x60. |
The skyscraper has become a standard, however the lack of creativity can reduce its effectiveness. Note : 24/7 Real Media can manage the scrolling of the skyscraper. |
Sharp decrease of wide-skyscraper: -3,8% where there is an increase of +10,4% for normal skyscrapers. A declining format. |
Slightly intrusive, it adapts easily to the editorial content of web sites. |
Good visibility, well appreciated format! It has become THE standard format to use. |
|
| Expandable Ad Units |
| Creative FORMAT |
Expand Banner |
Expand MPU |
Expand Sky |
Live Square |
| Format (WxH) |
2 files : 728x90 et 728x300 |
2 files : 300x250 et 300x600 |
2 files :120x600 et 300x600 |
250x250 or 300x250 expanding to the left or to the right to 250x500 |
| Maximum Weight |
50 KB |
50 KB |
50 KB |
50 KB |
| Type |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Redirect |
| CLICKTAG for Flash |
on (release)
{ getURL (_root.clickTAG,"_blank"); }
Export the creative with ACTION SCRIPT 2
and Version Minimum FLASH 8. |
| Notes |
Ad expansion must be user-initiated
Ad expansion or contraction functionality must be clearly visible to the user.
The method of ad expansion and contraction must be the same (e.g. rollover or click)
Close on roll off or must have [x] or "close [x]" on upper right corner of ad. |
|
| FIREFOX 1 & 2 PARTICULARITY |
Expands' technical specifications on Firefox 1 and 2 are different from Internet Explorer. For Firefox 3, no issue. The following functions are to be added to the swf file.
In the simple banner : showHideLayers('Layerban2%%POS%%','show','Layerban1%%POS%%','hide')
In the expanded banner : showHideLayers('Layerban2%%POS%%','hide','Layerban1%%POS%%','show')
%%POS%% should be replaced by the actual position of the creative. Please contact us for this information. |
|
| Notes |
Very effective formats as the expands are creative and interactive at the same time. User-initiated expandable ads is the key (mouse over for example). |
| Pop-up/Pop-Under Units |
| Creative FORMAT |
E-sticker |
Pop-Up/Pop-Under |
Site-Under |
| Site |
250x250 or 300X250 |
Smaller than the Site and respects the dilation |
Smaller than the Site and respects the dilation |
| Maximum Weight |
25 KB |
25 KB |
no limitation |
| Type |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
site URL |
| Maximum Animation Length |
12 sec |
no limitation |
no limitation |
| CLICKTAG for Flash |
on (release)
{ getURL (_root.clickTAG,"_blank"); }
Export the creative with ACTION SCRIPT 2
and Version Minimum FLASH 8. |
| Notes |
Intrusive with the advantages and disadvantages of such a format as it creates annoyance for users. IAB does not recommend using Pop-up units. |
| Rich Media and Pre-Roll Video |
| Creative FORMAT |
Billboard Video / Pre-Roll |
Video with or without player |
Classic BillBoard |
| Format (WxH) |
300X250 |
|
|
| Type |
Flv, Redirect |
Flv, Redirect |
Redirect, Flv |
| Maximum Weight |
10 MB |
10 MB |
10 MB |
| Maximum Animation Length |
Less than 20 sec |
Less than 20 sec |
Less than 20 sec. |
| CLICKTAG for Flash |
on (release)
{ getURL (_root.clickTAG,"_blank"); }
Export the creative with ACTION SCRIPT 2
and Version Minimum FLASH 8. |
|
| DESCRIPTION |
We can deliver videos with player management (freeware) on a large-MPU position.
The content (flv type of video or redirect) and the container (player) are delivered via Open AdStream. If the video flv format is too heavy, it can be hosted on our partner servers (Akamai). |
We can deliver all type of ad banners as pre-roll (i.e. before the launch of a video). The ad must have the same size as the player.
We integrate the ad on all type of flash players using a freeware JS library.
The mentioned library allows some variations such as the display of a count-down during the ad delivery before the start of the video.
Note: this library needs some modifications at the Publisher’s end. We can provide a detailed documentation. |
This video unit enables to get a video ad before a video content but unlike the pre-roll or billboard video, the ad is displayed above the content. |
| Notes |
Host-Initiated Play & Audio.
Start/Stop & Volume On/Off Controls Required.
A space allowing creativity since the entire screen is available for the advertisement without a too strict weight constraint. A good CTR. |
| Transition Ad Units |
| Creative FORMAT |
Intertistial, Overlay,Transparent Flash |
Splash Page, Transitional Page, Full Page Overlay |
Movie Banner |
Page Peel |
The Curtain Rises |
Large Curtain |
| Format (WxH) |
800x600 Maximum. For Transparent Flash, better to use 500x500. |
800x600 Maximum |
728x90 and 728x300 |
One creative for the page peel and one creative for the overlayer |
260X360 |
300X600 |
| Type |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
Gif, Swf |
Gif, Swf |
Gif, Swf, Redirect |
Gif, Swf, Redirect |
| Maximum Weight |
100 KB |
50 KB |
50 KB |
50 KB |
50 KB |
50 KB |
| Maximum Animation Length |
Less than 10 sec |
Less than 10 sec |
Less than 10 sec |
|
Gif, Swf, Redirect |
Gif, Swf, Redirect |
| CLICKTAG for Flash |
on (release)
{ getURL (_root.clickTAG,"_blank"); }
Export the creative with ACTION SCRIPT 2
and Version Minimum FLASH 8. |
Provide a creative without a Close button or a close mode. We handle the opening, the close button as well as the closure of the pre-home. |
Provide two different creatives : a 728x90 and a 728x300 with the video or a simple swf. |
Provide two creatives: one for the page peel and another one for the peel's flash. |
on (release)
{ getURL (_root.clickTAG,"_blank"); }
Export the creative with ACTION SCRIPT 2
and Version Minimum FLASH 8. |
| the 728X90 : integrate a clickTag on the overall, together with a “replay” button which would relaunch the video from its start and would have the following actionscript encoded: |
The open effect of the page peel should be integrated in the swf file. |
| SPECIFICATIONS FOR THIS FORMAT are to be thouroughly followed |
CLOSE BUTTON in the Flash : |
|
on (release) {getURL ("javascript:oas_ouvrir()");} |
In the flash of the page-peel, a top layer should be created with: |
|
| |
on (release) {getURL ("javascript:layerOff()");} |
|
|
- on the first frame: getURL("javascript:count_tracks()"); |
| |
on (release) {getURL ("javascript:layerOff()");} |
|
On the 728X300 : integrate a streaming video. The overall weight (streaming and bandwidth detection) should not exceed 150Ko |
- on the last frame : getURL("javascript:hide_layer()"); |
| |
Export the creative with ACTION SCRIPT 2
and Version Minimum
FLASH 8. |
|
The video must include a Mute button, we strongly recommend the insertion of a pause/play button. |
and a clickTag : on (release)
{ getURL (_root.clickTAG,"_blank"); } |
| |
|
|
On the 468x300 : integrate a Close button which stops the video and include the following actionscript: |
Export the creative with
ACTION SCRIPT 2
and Version Minimum FLASH 8. |
| |
|
|
on (release) {getURL ("javascript:oas_fermer()");} |
|
| |
|
|
The function oas_close() must be called at the end of the video in order to trigger the closing of the banner. |
|
| |
|
|
|
| |
|
|
The video is not compulsary for this format. |
|
| |
|
|
Export the creative with ACTION SCRIPT 1.0
and FLASH version 7 maximum |
|
| Notes |
Choose a format offering • a wide creative expression,
• better understanding of messages,
• better brand awareness.
|
| Other Formats |
| Creative FORMAT |
Text Link |
Button |
| Description |
The text can include a logo |
Small and different sizes depending on web sites and publishers |
| Format (WxH) |
Limited number of characters depending on web sites |
120x60; 125x125; 120x90; 180x150 |
| Type |
Jpeg, Gif |
Jpeg, Gif, Swf |
| Maximum Weight |
10 KB |
10 KB |
| Specificity |
We can adapt the link to your colours and make it scroll on your web site |
|
| Notes |
Slightly intrusive, these formats are mostly on the home pages. A quick reminder of the brand. |
|
