MODIFYING A MEDIAPLEX RICH MEDIA AD
Note: Make sure the HTML banners on the Mediaplex servers are using the click command which will ensure click tracking on Real Media's end. Please tell them you are using the click variable, mpvc, to track clicks.

Before (UnModified)
<iframe src="http://adfarm.mediaplex.com/ad/fm/1623-7048-2749-1?mpt=ADD_RANDOM_NUMBER_HERE&mpvc=ADD_REDIRECT_URL_HERE" width=250 height=250 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000">
<script language="JavaScript1.1" src="http://adfarm.mediaplex.com/ad/js/1623-7048-2749-1?mpt=ADD_RANDOM_NUMBER_HERE&mpvc=ADD_REDIRECT_URL_HERE">
</script>
<noscript>
<a href="http://adfarm.mediaplex.com/ad/ck/1623-7048-2749-1?mpt=ADD_RANDOM_NUMBER_HERE">
<img src="http://adfarm.mediaplex.com/ad/bn/1623-7048-2749-1?mpt=ADD_RANDOM_NUMBER_HERE" alt="Compare Rates @ Progressive Insurance" border="0">
</a>
</noscript>
</iframe>
OAS Ad Click-Through (Enter in Click-Through field in OAS Interface)
__QUERY__


  • If appropriate, add the border, height, width and alt text modifiers within the <IMG SRC> tag

  • Modify the original HTML by inserting http://adserver.realmedia.com/
    RealMedia/ads/click_lx.ads/%%PAGE%%/%%RAND%%/%%POS%%/%%CAMP%%/%%IMAGE%%/%%USER%%?
    where appropriate and replacing "ADD_RANDOM_NUMBER_HERE" with "%%REALRAND%%" in each tag occurrence. See below.

  • Insert __QUERY__ in the click through field in OAS

  • Use the Code Generator below to create the lx string which needs to be added to the original code.
After (Modified)
<iframe src="http://adfarm.mediaplex.com/ad/fm/1623-7048-2749-1?mpt=%%REALRAND%%&mpvc=http://adserver.realmedia.com/RealMedia/ads/click_lx.ads/%%PAGE%%/%%RAND%%/%%POS%%/%%CAMP%%/%%IMAGE%%/%%USER%%?" width=250 height=250 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000">
<script language="JavaScript1.1" src="http://adfarm.mediaplex.com/ad/js/1623-7048-2749-1?mpt=%%REALRAND%%&mpvc=http://adserver.realmedia.com/RealMedia/ads/click_lx.ads/%%PAGE%%/%%RAND%%/%%POS%%/%%CAMP%%/%%IMAGE%%/%%USER%%?">
</script>
<noscript>
<a href="http://adserver.realmedia.com/RealMedia/ads/click_lx.ads/%%PAGE%%/%%RAND%%/%%POS%%/%%CAMP%%/%%IMAGE%%/%%USER%%?http://adfarm.mediaplex.com/ad/ck/1623-7048-2749-1?mpt=%%REALRAND%%">
<img src="http://adfarm.mediaplex.com/ad/bn/1623-7048-2749-1?mpt=%%REALRAND%%" alt="Compare Rates @ Progressive Insurance" border="0">
</a>
</noscript>
</iframe>




Click String Code Generator
Ad Server Platform (The backend server where OAS is installed. If you are unsure, please contact your server administrator):

Please Enter Your Adserver (Fully Qualified Domain Name):
*If you are an OAS Network customer then your adserver will be network.realmedia.com
See Instructions below after creating ad tag.



Cache Buster:      

Click url to be copied and pasted into OAS:      

Important:
  1. Copy the code above the click url statement and place it in the appropriate spots in the bluestreak creative that you received as documented above.
  2. Copy the click url and paste it into OAS in the Click Url field under the creative part.